Nike Airmax Day

Client

Nike

Role

Concept & Layout Design

Year

2017

Project Overview

Jordan and VTProDesign teamed up once again with Nike, to help them celebrate Nike Airmax Day 2017 with full production previsualzation and design for their Sneak Easy pop-up shop in Los Angeles. The Sneakeasy gave consumers the opportunity to experience the Air VaporMax in person, and check out the history and heritage of Nike Air.

The event featured custom neon signs, an interactive LED floor, and LED sugar cubes, all to showcase, and celebrate Nike Airmax Day.

Roles:
- Concept and layout design renders
- Asset tracking and fabrication details
- LED walkway and floor content direction

Credits

Produced by The DFM
Executive Producer: Bess Wyrick
VT Pro Design

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