Snapdragon AR Halftime Show
Client
Qualcom / Master of Shapes
Role
Animation and Design
Year
2025
Project Overview
For the brand new Snapdragon Stadium, Master of Shapes was asked to create a experience that 30,000 stadium visitors could play at once. So we created the Snapdragon Race, an augmented reality race powered by the people at the stadium. Using a custom web app and live broadcast consisting of 4 ptz cameras, fans raced the opposing team in a button mashing XR race where they could win prizes.
Designed an programmed in Unreal Engine, Jordan created animation and VFX for a varity of different show cues and key moments during the event.
Credits
Creative Direction - Adam Amaral
Game Dev - Roberto Meza & Adam Amaral
Animation - Rideview LA
Animation/Design - Jordan Ariel
Animation/Design - Anthony Maiuri
System Design - Ethan Alloway
Producer - John LaViola
Clay Schmitt - Sound Design
Agency - CAA
